EXAM OBJECTIVES
ENTREPRENEURSHIP AND SMALL BUSINESS (ESB)
01.
Entrepreneurial and Small Business Concepts
- Identify the foundational concepts of entrepreneurship and small business ownership
- Identify knowledge and skills of a successful entrepreneur
- Recognize potential business opportunities
- Identify the elements of a business plan
- Identify intellectual property concepts
02.
Marketing and Sales
- Interpret market research
- Analyze aspects of marketing processes
- Identify sales channel strategies
03.
Production and Distribution
- Identify the value of a Minimum Viable Product
- Identify supply chain and production processes
- Identify distribution channels
04.
Business Financials
- Analyze business financials
- Analyze funding options